RESEARCH

What is a Music Video?

Other Purposes

History Of music Videos

Bohemian Rhapsody was not the first music video that was made but is one of the first most popular music videos. Music videos started to become popular in the late 70s and the early 80s this was due to many bands being on tour, so unable to be on tv at the same time so music videos were made and played on top of the pops that helped them get more exposure. People like Bing Crosby, Billie Holiday and the Beetles had short films made to go with a number of their songs. Meaning the music video concept had been around before Bohemian Rhapsody. MTV which came about in the early 80s meant that artists and record label's had more of a reason to make music videos, as they had somewhere to try and get them shown.

Artist research for Music video- x3

Artist Name 1 : Rag 'n' Bone Man

Year created: 2016 - First hit Single was in 2016 but Which was called "Human", he wrote songs before this starting in 2011 for high focus records. In 2017 he was named British. breakthrough act. At 15 he began rapping with a drum and base crew.

Exclusive Trait: One of Rag 'n' bone man's exclusives traits is that he has a very deep baritone voice.

Music Focus: His songs are mainly written about real life things and experiences about him and also about other people and things not related to him.

Example Song: Skin was released on the 26th of January 2017 and was inspired after he watched an episode of game of thrones in which he wrote a song about two of the Characters.

This Music video is narrative based as the content in the video is telling a storey throughout the video the editing pace of the video is slow but does speed up at different  parts of the song depending on what is happening in the video. The video uses a number of different camera angles through the video its starts with long shots and wide shots and then goes to some medium shots  the video mainly uses these types of shot but also has some closeup shots in the video as well. The colour of the video is dark using mainly blue, green and grey colours. which reflects the theme of the song.

Artist Name 2 :  Sigrid

Year created: 2013  (2016 Got signed to Island records)

When she was 17 she started a band with her sister in 2013 she released her first single called "Sun" this song was a national breakthrough in Norway the year following this she was sighed to record label  Petroleum Records.

Music Focus: She writes pop songs about real life issues and things that have happened. Most of her songs have a happy uplifting theme.

Example Song: Sucker Punch was released in 2018

This music video is surrealist as it contains things in the video that would not really happen in real life. And uses a lot of tracking shots in the video that follow the artist around the video the video also uses long shots. The editing pace of the video is fast. The main colours that are used in this video are white, Blue, red and Green.

Artist Name 3 : Billie Eilish

Year created: 2015 - In 2015 her song "Ocean eyes" was released by darkroom Her first studio record was released in 2019 which was called "When we all fall asleep where do we go?" This also reached uk number 1 and topped the US billboard 200. Many of her songs are Produced and co-written by her brother Finneas.

Exclusive Trait: Most of the music that was first released was not recorded in a professional studio most of the music was sung and produced in her bothers bedroom with an i-Mac, Midi Keyboard and a microphone. 

Music Focus: Her Songs are mainly about  and many of them have a dark and eerie feel to them.

Example Song: "Bury a Friend" was released in 2019

This music video is Surrealist as the video is very weird and not real to life the video uses a number of different shots and angles mainly using wide, closeup, and medium there is also camera movement where the camera rotates and pans all the way round making the artist go upside down .The video has a dark feel to it and the main colours used are black and white.

Rag "N"Bone Man

Song: Skin

I have chosen this artist because I think they have the best music out of all three of them and I have some ideas for the song of theirs that I have chosen. The song does already have a music video but I want make a completely different version of the music video. I have also chosen the artist and the song as I think compared to the other two it will be easier to create due to the other videos being expensive.

Rag "N" Bone man competitors . 

Demographic of Rag "N"Bone Man:

Target Research & Audience classification Rag"N"Bone Man

Demographics: facts Psychographics: Being Human

Social Economics - Particular social group of people that are an audience of the thing.

Example

Class system Different music genes can be associated with different class level for example someone who is upper class could be thought to listen to classical music. But this is not always true as people from other classes could also listen to certain genres of music.

Applying this to the artist song I have chosen.
Song: Rag "N" Bone Man - Skin - The genre of this song is Alternative/Indie

Audience demographic of people who like Rag "N" Bone Man

Rag "N" Bone Man's Music would probably have an audience of listeners to by the lower to middle class demographic due to the genre of music that he makes. Rag "N" Bone Man is from east Sussex and was not in the higher class then. And was kicked out of school so reflects a middle to lower class person before he got famous form his music. The genre and content of his music that he makes can also be seen to be produced by people who are not in the upper class.

His Music is also popular in many different counties and the song skin has ben on the chart list of different countries.

Ethnography - This is a study where something is observed for a period of time to get all the information of the topic or subject as possible and look for solutions to problems. After the observation data is presented with a list of the problems that were found.

Psychographics - This is when facts and statistics are put together getting quantitative research The method looks at peoples humanity rather than livelihood. Links with the existing community.

Geodemographic - Research from a main audience. shows that the main audience is different depending on their location. For example Rag "N" Bone Man's new Album is at number 4 in Australian and number 7 in Austrian and belgian charts. This means that certain areas of these counties listen to the music of his but other counties that are not on the chart list for the artist Means that the artist is not as or very popular in that area or country.

Codes & Conventions

Camera Movements

4 seconds - dolly shot the camera moves foward towards the subjects then pans around

0:27 - Panning the camera pans around to the right after the prevous dolly shot 

0:58 Tilts up the camera titls up past the subject then looking at the sky 

2.12 - panning the camera pans again

Diegetic & Non-diegetic Sound

Diegetic sound is sound that is coming from the universe of the video and non diegetic is sound that's not like a voiceover.

Tropes & Genre Themes

Tropes are clichés in music videos which help to define the style of music. For example in grime music some of the tropes are expensive cars and watches and they also wear simalar clothes in the grime music videos.

Example of music video that uses tropes 

Styles of Music Video

Performance-based: This is a music video that uses footage of the band or musician preforming live this could be taken from a real tour that they were on and this cave save money than making a new music video.

Narrative-based:  This is when a music video tells a storey about something throughout the video.

Interpretive: This is when the music videos matches the lyrics in what they say happens on screen therefore it interprets them.

Animated : An animated music video could a be a full video that is animated with stop motion or CGI but it could also be a music video that features animated elements in the video.

Surrealist: this is something that is not close to reality and can be very strange videos.

Pastiche : A Pastiche is where a video will take ideas from existing media but this is not always done in a way that is respectful.

Parody: A parody is a video that makes fun of something this could be a funny recreation of an already existing music video or it could be new this type of vide is not supposed to be taken seriously. 

Homage: A homage is a bit like a pastiche video but these video's are made with respect for the artist and can also be in tribute.

Exmaples: Pastiche,

Editing styles & Paceing

Fast: This is when the edit moves very quickly and the shots could be shorter and play fast after each other. 

Slow: This is when the the shots are longer and the pace of the overall video feels slower

Parallel: This is a type of edit where you have two narratives happening at the same time at the edit cuts between both narratives. 

Editing Pace: This is the timing of the edit how long each of the clips of video are and how the video flows.

Symbolism

Symbolism in music videos is when things visually represent things. Examples of different types of symbolism can include.

Facial expressions

Gestures

Poses

Subliminal imagery (often in the background or subtly hidden)

Here are some examples of these being used in real Music videos:

In this video symbolism when imagery of baphomet (a deity worshipped by the occult) is shown 

Research Evaluation  

The research that I have done will help with creating music video some of the research will be more useful than the others. The most useful research will be the Codes and conventions this is because it shows what goes into a video. The least useful was the artist research as this will not really effect the production of the music video whereas codes conventions will as they show the things that go into a music video to make the video a good music video. Although The artist research did help a little bit in terms of finding the demographics of my chosen artist. The music video analysis was also a helpful part of the research as we had to use the codes and conventions that we learnt and use to do the analysis of the music video this helped as it let you see what things are used in real music videos that have already been created.